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Liefa built a comprehensive communications package for The Ontario Lung Association's Youth Advocacy Training Institute (YATI). A completely new, technically sophisticated yet visually playful website that articulated the organization's core principles was at the core of the strategy. The site was required to enable staff to create various training events and advocacy events across Ontario that allowed their members and consituents to register online.

Various online training modules were developed to support YATI's education program. A number of interactive, educational games were created for the new website.

Liefa also produced a PSA for YATI and was able to secure music licensing for it from Universal Music artist, Hedley.

Launch Project